"Sean, we're getting killed in the media."
With those words, President Trump told his press secretary that while it wasn't his fault, "we need to change some things."
And the change agent was to be Anthony Scaramucci. Sean
Spicer's immediate reaction was that bringing him in to run the
communications office, with so little experience, "was like asking a
student pilot with one lesson to take the stick of an F-22 in
mid-flight."
That moment in a small dining room of the Oval Office
would end Spicer's tumultuous six-month tenure, which he recounts in a
new book, "The Briefing: Politics, The Press and The President."
Hours later, after consulting his wife and mother,
Spicer handed Trump his resignation letter, saying the office needed a
"fresh start." The president said he needed Sean as part of the team.
But Spicer told him that "I have become the story." Fairly or unfairly,
he writes, "I had been defined. There was no potential for a do-over."
Spicer makes clear he is no Mooch fan. When they
overlapped, there was the "faux 'man hug.'" There was Scaramucci’s
threat to start firing people to root out leakers. Spicer, while showing
no emotion publicly when Scaramucci himself was fired, now exults that
"the president thought he had hired an ace when, in fact, he had hired a
kamikaze pilot." (Spicer, a Navy veteran, loves these combat
metaphors.)
It is now clear, from the enormous flak aimed at Sarah
Huckabee Sanders, that being Trump's spokesman is a nearly impossible
job. But the book is not primarily a score-settling venture, although
there are numerous shots at the press. There is also some soul-searching
about his strengths and weaknesses, which played out on a very public
stage.
During the transition, Spicer admits, "I knew in my
heart that I was better suited to take on the role of communications
director," but the offer of being at the podium was "too tempting to
turn down." He also had to cope with the fact that his father, who had
been ailing during the campaign, died during the transition, prompting a
warm condolence call from Trump.
Spicer offers his fullest account of that disastrous
first day on the job, when Trump told him to push back on television
reports that his inaugural crowd had been smaller than Barack Obama’s.
Spicer stretched the truth in part by throwing in digital audiences, and
Trump told him he was not happy—with his performance, with his failure
to consult in advance, with his ill-fitting light suit.
"I should have lowered the temperature and not so
broadly questioned the media's motives ... I had made a bad first
impression," Spicer now concedes, and looking back, that was "the
beginning of the end."
During his tenure last year he was frequently asked
about Trump’s nonstop tweeting. In the book, Spicer points to Trump's
fury at criticism from the "Morning Joe" duo and his attacks on "Psycho
Joe," "low I.Q. Crazy Mika" and her purported plastic surgery.
After such outbursts, he says, "the media often
expected me to be an ombudsman if not an outright apologist for Donald
Trump's tweets." But Spicer insists his job was to communicate the
president's views, not to "interpret" them or "massage" them or "tweak"
them.
In this case, Spicer acknowledged, Trump blunted the
momentum from a successful speech to Congress: "Sometimes he's cutting
up the opposition and sometimes he's cutting up his own best messages."
The Briefing deals with other missteps, from his
mangled response about Syrian chemical attacks and Hitler's "Holocaust
centers" to his surprise demand that all his staffers turn in their cell
phones in an effort to root out leakers. Trump's response: "Sean, what
were you thinking?" Of all his experiences with the president, he says,
"that one was the worst."
Spicer devotes considerable space to media mistakes,
media bias and what he sees as media unfairness to his former boss. He
singles out some journalists by name--CNN's Jim Acosta and two CNN
contributors, radio reporter April Ryan and Playboy columnist Brian
Karem--for trying "to become a cable star by generating fake controversy
and outrage."
But Spicer also calls Maggie Haberman of The New York
Times, with whom he often clashed, "a smart and tenacious reporter with
good sources ... Over time—a therapist could have made a fortune from
the amount—Maggie and I have learned how to hear and listen to each
other."
By Spicer's last few weeks in the spring of 2017, he
had become disenchanted with the daily briefings and moved more of them
off camera. He says he and Sanders were frustrated that "the briefings
had turned into rituals in which reporters asked the same questions
about Russia-related issues—over and over—knowing that they would get no
different answers but upping the volume and emotion with each pass."
The media, Spicer says, "wanted the briefings to be news and sought out
any possible misstep as a 'gotcha' moment."
Well, that has been true for every president since the
advent of regular on-camera briefings in 1995 (though in no other
administration have they been televised as regularly as in the Trump
era). The frustration may well have reflected the increasingly combative
nature of his own dealings with the press. As Spicer says in describing
that time period, "I knew my relationship with the press was
radioactive, and I told the president and Reince that I would happily
support the appointment of a new press secretary so that I could focus
on being the director of communications." The problem was that they
couldn't find anyone, and when Sanders took over, the audio-only
briefings were largely banished.
What emerges in the book is a combative and yet more
thoughtful press secretary than the Melissa McCarthy caricature on
"SNL." And yet there were moments when he just seemed snakebit.
The day after Spicer played defense when Trump fired
James Comey, he was scheduled to fulfill his Naval Reserve duty at the
Pentagon. The next day his wife told him about the CNN breaking-news
banner: "SPICER TO MISS PRESS BRIEFING DAY AFTER COMEY WAS FIRED."
Howard Kurtz is a Fox News analyst and the host of "
MediaBuzz"
(Sundays 11 a.m.). He is the author "Media Madness: Donald Trump, The
Press and the War Over the Truth." Follow him at @HowardKurtz.
Click here for more information on Howard Kurtz.
