Jerry
Jones is not backing down in his duel with NFL Commissioner Roger
Goodell. Long after a Super Bowl winner is crowned, these two NFL
heavyweights may still be going at it.
And the battle could get messy.
Jones, the fiery, outspoken owner of the Dallas
Cowboys, has threatened to sue the NFL and several team owners if the
league agrees to a new contract with Goodell, the buttoned-down,
highly-criticized commish whose contract will expire in 2018.
The NFL said the issue is settled. The owners already
voted in May -- unanimously -- to extend Goodell's contact. Jones,
however, said circumstances have changed.
The personalities and management styles of the men couldn't be more different.
Jones, an Arkansas-native, played college football
before striking it rich in the oil industry. He's taken an active role
in building his team. But his vocal approach and rags-to-riches success
story haven't made him popular with his fellow owners.
Goodell was a New Yorker, born to a U.S. Senator,
Charles Ellsworth Goodell. The suave and polished Washington &
Jefferson graduate started working in the NFL in 1982 and rose to become
commissioner by 2006. During the 2013-2014 season, he reportedly earned
$44 million.
Jones blames Goodell for the escalation of national
anthem protests that have divided Americans and drawn the ire of the
fan-in-chief: President Trump. Jones also said “behavior policies” have
been an issue since May.
It doesn't help that total viewership of NFL games is down, with
Sports Illustrated reporting an eight percent decrease during the season's first six weeks.
Colin Kaepernick sparked the national anthem debate.
(AP)
Some of that decline is believed due to the
controversial player protests during the playing of "The Star-Spangled
Banner." The demonstrations were sparked last season when former San
Francisco 49ers quarterback Colin Kaepernick knelt during the national
anthem to protest what he believed was a rise in police violence against
minorities. While few players initially joined Kaepernick on one knee,
the quarterback's absence from the league in 2017 has apparently
inspired others to take up the cause, and each week dozens of players --
sometimes nearly entire teams -- have joined in.
PAPA JOHN’S APOLOGIZES FOR CEO’S ‘DIVISIVE’ NFL REMARKS, SUPPORTS PLAYER’S ‘RIGHT TO PROTEST’
The protests particularly escalated after President
Trump said during a September campaign rally that players should be
"fired" if they disrespect the flag. The Sunday after Trump made his
remarks, Sept. 24, hundreds of players knelt together during the
national anthem in a show of unity.
Even Jones participated -- but he knelt before the
anthem played, standing up with the rest of the Dallas players when the
music began.
Trump continued to criticize the NFL for its “lack of leadership,” and apparently the public agreed.
Deadline reported last week’s “Monday Night Football” game viewership was nearly a season low.
But Goodell's response has been to downplay the
situation or express his admiration of the NFL players who knelt to
rebuke Trump.
“The way we reacted today, and this weekend, made me
proud,” Goodell said after the league-wide display. “I’m proud of our
league.”
The last straw for Jones seems to have come after his
team’s star running back, Ezekiel Elliott, was suspended in August by
Goodell.
Ezekiel Elliott gave up his legal fight and will begin serving his suspension.
(AP)
The NFL investigated for a year claims Elliott
assaulted his former girlfriend in the summer of 2016. Elliott denied
the alleged physical altercations and said the ex-girlfriend, Tiffany
Thompson, was only trying to exact revenge. Elliot was never charged by
police. But the NFL, which has shown considerable muscle in regards to
domestic allegations since fumbling its response to the Ray Rice
incident, concluded there were three incidents over the course of five
days.
Jones said his objection to Goodell getting a new
contract was not specifically due to the Elliott situation; however, the
timing of Jones' opposition coincided with a court ruling last week,
after several appeals, Elliot would have to begin serving the six-week
suspension.
"I've been dealing with this commissioner for almost 28
years as an employee of the NFL," Jones said. "Zeke's been involved
here a year, year and a half. Those are really separate issues as to
Zeke. The policy we have that has impacted Zeke is more of my issue with
the commissioner."
Jones' continued public fued with Goodell has achieved at least one thing:
The New York Times reported several NFL owners sent a cease-and-desist warning to Jones.
Jerry Jones called it "laughable" that NFL owners would try to push him out of his ownership of the Cowboys.
(AP)
If he continues his vocal critique of Goodell, Jones
could face suspension, fines or the loss of draft picks. Some owners
have even discussed a "nuclear option" -- pushing Jones out as an owner,
Pro Football Talk reported.
Jones called the threat “laughable.”
"I've had not one inkling of communication from the
league office or any owner that would suggest something that laughable,
ridiculous, and that's about where that is," Jones told
105.3 The Fan.
But the saga has continued, and the NFL is accusing Jones of attempting to sabotage contract negotiations with Goodell,
The Wall Street Journal reported Wednesday, citing a letter sent by the NFL to Jones.
In the document, the NFL said Jones’ “antics, whatever their motivations, are damaging the league.”
The letter, reportedly sent to all 32 NFL owners, also
confirmed Jones had been booted as a non-voting member of the
compensation committee due to his threats to sue.
NFL owners “said they were unhappy with Jones because
he had circulated a three-month-old document with details of [salary and
health benefit] requests from Goodell that Jones ‘personally knows to
be an outdated historical artifact of no relevance whatsoever in the
context of these lengthy negotiations,’”
The New York Times reported.
Goodell, for his part, has had a less-than-sterling
term as commissioner, often serving as a punching bag for fans and a
useful foil for owners.
Ray Rice was captured on video knocking out his then-fiancee Janay Palmer.
(Reuters)
Goodell was highly criticized for his reaction to
Rice’s domestic violence case involving Rice's then-fiancee Janay Palmer
in 2014. With only reports of the alleged assault leaking to the media,
Goodell initially suspended the Baltimore Ravens running back for two
games. But then a video of the assault was released showing Rice
knocking Palmer unconscious in a hotel elevator with a single, vicious
punch. Rice was then seen dragging Palmer’s unconscious body from the
elevator.
The leak prompted Goodell to suspend Rice indefinitely
and Rice hasn't played in the NFL since. Critics, however, bashed
Goodell and the NFL’s handling of the case -- and other domestic
violence cases. Some have argued Goodell and the NFL may have known the
stomach-churning details of the Rice assault even before the horrific
video was leaked,
The New York Times reported.
BOB COSTAS WARNS FUTURE OF FOOTBALL IS BLEAK BECAUSE SPORT ‘DESTROYS PEOPLE’S BRAINS’
“The NFL is absolutely its own worst enemy,” David
Gregory, the executive director of the Center for Labor and Employment
Law at St. John’s University, told The New York Times. “If you’re going
to have a commissioner’s office, you need to step up. This guy thought
he could bluster his way through.”
Goodell has also been criticized for the number of
penalties, the types of penalties and the timing of the penalties he's
implemented. After the NFL was criticized for not doing more to prevent
players from getting concussions -- a conclusion the NFL was slow to
recognize and tried to downplay -- Goodell eventually said he would
suspend athletes for helmet-to helmet hits.
Roger Goodell has been applauded for making the NFL profitable.
(AP)
On the other hand, Goodell has been applauded for turning the league into the money machine it is.
In 2013, the NFL was worth $9 billion. In 2017, the league was expected to generate about $14 billion,
NBC Sports reported. Goodell said previously he hoped the NFL would be able to reach a staggering $25 billion in annual revenue by 2027.
Jones has been equally successful at monetizing his
team. The Cowboys were worth $4.2 billion in 2017 -- the most valuable
team in the world, according to
Forbes.
The fight between Goodell and Jones seems to be nowhere near over, at least until Goodell’s contract is -- or isn't -- extended.
The Associated Press contributed to this report.