Bud Light doesn’t need a blowtorch to the face right now. They’ve already done that by partnering with a biological male masquerading as a female in their new marketing ploy that’s torched billions in market value. It still boggles the mind that someone at Anheuser-Busch thought this was a good idea: to insult and spit in the faces of its loyal customer base and try to boost profits and market share…by pandering to less than one percent of the population. Transgenders aren’t going to take Bud Light to the next level. If we follow logic, it’s beer; don’t overthink it. People like alcohol—stop screwing around with something that works. And yet, the work staffers here probably used exaggerated data from social media to extrapolate that Bud Light needed to change when it didn’t. Social media isn’t the real world. How often have we seen this play out, where a social media concept is applied to a real-world scenario, and it blows up in the Left’s face? One of the drivers for the image overhaul was VP of Marketing Alissa Heinerscheid, saying Bud Light was “out of touch” and “fratty.” The first part is baffling. Has this woman been to a modern sporting event; Bud Light is a staple regarding the selection. The second part isn’t a kill shot but adds to the self-inflicted image problem that Bud Light created. Ms. Heinerscheid’s college party days were a bit “fratty” (via Daily Caller):
— Henry Rodgers (@henryrodgersdc) April 12, 2023 Recommended
We all grow up. We’ve all done things in college we’ve probably regretted, and hopefully, we all mature. Out of the thousands of posts I’ve written for Townhall since I was hired in 2014, there are numerous ones I know I could’ve moderated a bit and sounded less insane. Yes, I regret a lot of them. Not because I was wrong, but I did take unnecessary jabs, especially at John Kasich in 2020. We joke about Biden’s body double, and while it’s an entertaining tin foil hat exhibition, it’s not real. I’m too old for a lot of the stuff I say nowadays. I couldn’t care less about Heinerscheid acting “fratty” and being part of this sorority-like group in college. That’s normal. But to act as if she never behaved this way and be busted for it adds to the company’s headaches. Also, this trip down memory lane could have saved her and Bud Light from the drama; these ‘fratty’ folks are your customer base. No one cares about social justice issues when they want to get plastered. Heinerscheid knew the mindset of the Bud Light clientele. She was one of them and then decided to self-immolate herself to cater to the transgenders. Everyone needs to get a grip, and I’m still waiting on the ladies, real women, to tell these biological males to stop insulting them. |
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