Saturday, January 23, 2016

The Edge: Cruz booms, but Palin gets Trump mega media

Has Trump become part of the Washington establishment? 
THE EDGE: CRUZ BOOMS, BUT PALIN GETS TRUMP MEGA MEDIA
Ted Cruz is starting to horn in on GOP frontrunner Donald Trump’s media monopoly. But just as Cruz was cresting, Trump found a new way to get the press back to wall-to-wall coverage of his campaign.
In this week’s installment of The Edge, a one-of-a-kind measurement of media mentions from the New Analytics Company, Cruz rocketed into second place with by far the biggest gains since last week.
But lest he lose his stranglehold on political coverage, Trump rolled out the one endorsement guaranteed to put the mainstream press into a frenzy: former Alaska Gov. Sarah Palin. Despite the overwhelmingly negative tone of the coverage, as is often the case with Trump, the sheer volume drowned out other voices. A separate analysis from New Analytics shows that Trump and Palin dominated the discussion on Tuesday and Wednesday.
The Edge “scrubs” television, radio, print, internet and social media for mentions of the 2016 candidates. The team at New Analytics has built unique tool to measure which candidates are being talked about the most and the data are compiled into a single score and provided to Fox News First.

Here are their rankings for media mentions this week, with their gain or decline from last week in brackets. See the full results here.

Donald Trump, 27.05 [+1.55]; Ted Cruz, 15.68 [+4.24]; Ben Carson, 13.97 [+1.32]; Marco Rubio, 12.12 [+1.68]; Jeb Bush, 9.32 [-2.79]; Chris Christie, 5.83 [-1.37]; Rand Paul, 5.04 [-.23]; Carly Fiorina, 4.69 [-1.88]; John Kasich, 4.38 [-.83]; Mike Huckabee, 3.95 [-1.17]

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